Pricing
Ninety-nine pence a month.
The free version is genuinely usable. The subscription pays for the AI calls and the server, and that is the whole business model.
Free
£0
No account expiry, no trial countdown.
- Manual food logging and saved meals
- Calories, macros and fibre
- Apple Health sync — steps, exercise, sleep, VO2 max
- Weight and mood tracking
- Goals, streaks and gold days
Shipshape monthly
Subscription
Cancel any time in the App Store.
- Everything in free, plus:
- Barcode scanning
- Photograph a plate to log it
- Describe a meal, or your whole day, in words
- AI recipe suggestions from your remaining macros
- Full scoring — Nutri-Score, Eco-Score, NOVA, glycemic index
- Sleep scoring and continuity analysis
Straight answers
The questions worth asking.
Do you sell my data?
No. Shipshape does not sell or share your health data. It is stored so the app can show it back to you, and that is all. The privacy policy spells it out.
Are there ads?
No, and there is no plan to add any. The subscription exists precisely so that is not necessary.
What happens if I cancel?
You keep your data and everything in the free tier. The AI features stop working; nothing is deleted.
Can I delete everything?
Yes — from the app, permanently, including on the server. See support.