Terms of use

We are Emit Technologies Ltd ('Company', 'we', 'us', or 'our'), a company registered in Northern Ireland, company number NI725893. Our VAT number is 512002662.

We operate the mobile application Shipshape Health (the 'App'), as well as any other related products and services that refer or link to these legal terms (the 'Legal Terms') (collectively, the 'Services').

Shipshape is a health app which lets you log food, meal, exercise, sleep and goal data to build better habits over time.

You can contact us by email at contact@shpshp.dev.

These Legal Terms constitute a legally binding agreement made between you, whether personally or on behalf of an entity ('you'), and Emit Technologies Ltd, concerning your access to and use of the Services. You agree that by accessing the Services, you have read, understood, and agreed to be bound by all of these Legal Terms. If you do not agree with all of these Legal Terms, then you are expressly prohibited from using the Services and you must discontinue use immediately.

The Services are intended for users who are at least 18 years old. Persons under the age of 18 are not permitted to use or register for the Services.

We recommend that you print or save a copy of these Legal Terms for your records.

The information provided when using the Services is not intended for distribution to or use by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country. Accordingly, those persons who choose to access the Services from other locations do so on their own initiative and are solely responsible for compliance with local laws, if and to the extent local laws are applicable.

The Services are not tailored to comply with industry-specific regulations. If your interactions would be subject to such laws, you may not use the Services.

Shipshape is a tracking tool, not a medical device. Nutritional values, micronutrient estimates, scores and sleep analysis are estimates for general wellbeing and must not be used to diagnose, treat, prevent or manage any medical condition.

Nothing in the Services is medical, dietary or clinical advice, and nothing in the Services is a measurement of you. Talk to a qualified professional before changing your diet, exercise or sleep on the basis of anything the app shows you, and never disregard or delay seeking professional advice because of something you have read in the app.

If you are pregnant, have a diagnosed medical condition, an eating disorder or a history of disordered eating, or are taking medication, speak to a healthcare professional before using the Services to set or pursue any dietary target.

Food data shown in the Services is drawn from public food composition databases, third-party barcode data, and artificial intelligence estimation from your text descriptions and photographs. It will sometimes be wrong. Portion sizes in particular are estimated and can vary substantially from what you actually ate. Sleep and exercise data is only as accurate as the device recording it.

Allergens and intolerances. Shipshape must not be relied on to avoid allergens. Ingredient, additive and intolerance information is estimated or drawn from third-party sources, is frequently incomplete, and may not reflect reformulation, precautionary 'may contain' labelling, or cross-contamination. The absence of an ingredient in the app is not a statement that the food does not contain it. If you have a serious allergy, always read the manufacturer's label on the product itself.

Medical conditions. Shipshape must not be relied on to manage any condition where an inaccurate figure could cause you harm, including but not limited to diabetes, coeliac disease, phenylketonuria, kidney disease or any condition requiring a controlled intake of a specific nutrient.

The Services are provided as-is, without warranty that any figure is exact.

Our intellectual property

We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, functionality, software, website designs, audio, video, text, photographs, and graphics in the Services (collectively, the 'Content'), as well as the trademarks, service marks, and logos contained therein (the 'Marks').

Our Content and Marks are protected by copyright and trademark laws (and various other intellectual property rights and unfair competition laws) and treaties around the world.

The Content and Marks are provided in or through the Services 'as is' for your personal, non-commercial use only.

Your use of our Services

Subject to your compliance with these Legal Terms, including the 'Prohibited activities' section below, we grant you a non-exclusive, non-transferable, revocable licence to access the Services, and to download or print a copy of any portion of the Content to which you have properly gained access, solely for your personal, non-commercial use.

Except as set out in this section or elsewhere in our Legal Terms, no part of the Services and no Content or Marks may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission.

If you wish to make any use of the Services, Content, or Marks other than as set out here, please address your request to contact@shpshp.dev. If we grant you permission to post, reproduce, or publicly display any part of our Services or Content, you must identify us as the owners or licensors and ensure that any copyright or proprietary notice is visible.

We reserve all rights not expressly granted to you in and to the Services, Content, and Marks. Any breach of these intellectual property rights will constitute a material breach of our Legal Terms and your right to use our Services will terminate immediately.

Your submissions and contributions

Submissions: By directly sending us any question, comment, suggestion, idea, feedback, or other information about the Services ('Submissions'), you agree to assign to us all intellectual property rights in such Submission. You agree that we shall own this Submission and be entitled to its unrestricted use and dissemination for any lawful purpose, commercial or otherwise, without acknowledgment or compensation to you.

Contributions: The Services may invite you to contribute to or participate in functionality during which you may create, submit, post, display, transmit, publish, distribute, or broadcast content and materials to us or through the Services, including text, video, audio, photographs, comments, reviews and rating suggestions ('Contributions'). Any Submission that is publicly posted shall also be treated as a Contribution.

You are responsible for what you post or upload. By sending us Submissions or posting Contributions, you confirm that you have read and agree with our 'Prohibited activities' section and will not post anything that is illegal, harassing, hateful, harmful, defamatory, obscene, bullying, abusive, discriminatory, threatening, sexually explicit, false, inaccurate, deceitful, or misleading; you warrant that any such Submission or Contribution is original to you or that you have the necessary rights and licences to submit it; and you warrant that it does not constitute confidential information.

You are solely responsible for your Submissions and Contributions and you agree to reimburse us for any losses we may suffer because of your breach of this section, of any third party's intellectual property rights, or of applicable law.

We may remove or edit your content. Although we have no obligation to monitor any Contributions, we have the right to remove or edit any Contributions at any time without notice if in our reasonable opinion we consider them harmful or in breach of these Legal Terms. If we do so, we may also suspend or disable your account.

By using the Services, you represent and warrant that: (1) all registration information you submit will be true, accurate, current, and complete; (2) you will maintain the accuracy of such information and promptly update it as necessary; (3) you have the legal capacity and you agree to comply with these Legal Terms; (4) you are not a minor in the jurisdiction in which you reside; (5) you will not access the Services through automated or non-human means, whether through a bot, script or otherwise; (6) you will not use the Services for any illegal or unauthorised purpose; and (7) your use of the Services will not violate any applicable law or regulation.

If you provide any information that is untrue, inaccurate, not current, or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future use of the Services.

You may be required to register to use the Services. You agree to keep your password confidential and will be responsible for all use of your account and password. We reserve the right to remove, reclaim, or change a username you select if we determine, in our sole discretion, that it is inappropriate, obscene, or otherwise objectionable.

You can delete your account at any time from within the app.

We accept payment via Apple Pay through the App Store.

You agree to provide current, complete, and accurate purchase and account information for all purchases made via the Services. You further agree to promptly update account and payment information, including email address, payment method, and payment card expiration date, so that we can complete your transactions and contact you as needed. We may change prices at any time. All payments shall be in pounds sterling (GBP).

You agree to pay all charges at the prices then in effect for your purchases, and you authorise us to charge your chosen payment provider for any such amounts upon placing your order. We reserve the right to correct any errors or mistakes in pricing, even if we have already requested or received payment.

We reserve the right to refuse any order placed through the Services, and to limit or cancel quantities purchased per person, per household, or per order.

Billing and renewal

Your subscription will continue and automatically renew unless cancelled. You consent to our charging your payment method on a recurring basis without requiring your prior approval for each recurring charge, until such time as you cancel the applicable order. The length of your billing cycle is monthly. Billing is administered by Apple through the App Store.

Free trial

We offer a 7-day free trial to new users who register with the Services. The account will be charged according to the user's chosen subscription at the end of the free trial.

Cancellation

You can cancel via settings on your phone or in your Apple account. Your cancellation will take effect at the end of the current paid term. Refunds are administered by Apple under their terms. If you have any questions or are unsatisfied with our Services, please email us at contact@shpshp.dev.

Fee changes

We may, from time to time, make changes to the subscription fee and will communicate any price changes to you in accordance with applicable law.

Your statutory rights

Nothing in this section affects your statutory rights as a consumer, including any right to cancel under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

You may not access or use the Services for any purpose other than that for which we make the Services available. The Services may not be used in connection with any commercial endeavours except those that are specifically endorsed or approved by us.

As a user of the Services, you agree not to:

• Systematically retrieve data or other content from the Services to create or compile, directly or indirectly, a collection, compilation, database, or directory without written permission from us.
• Trick, defraud, or mislead us and other users, especially in any attempt to learn sensitive account information such as user passwords.
• Circumvent, disable, or otherwise interfere with security-related features of the Services.
• Disparage, tarnish, or otherwise harm, in our opinion, us and/or the Services.
• Use any information obtained from the Services in order to harass, abuse, or harm another person.
• Make improper use of our support services or submit false reports of abuse or misconduct.
• Use the Services in a manner inconsistent with any applicable laws or regulations.
• Engage in unauthorised framing of or linking to the Services.
• Upload or transmit viruses, Trojan horses, or other material that interferes with any party's use and enjoyment of the Services.
• Engage in any automated use of the system, such as using scripts, data mining, robots, or similar data gathering and extraction tools.
• Delete the copyright or other proprietary rights notice from any Content.
• Attempt to impersonate another user or person or use the username of another user.
• Interfere with, disrupt, or create an undue burden on the Services or the networks or services connected to the Services.
• Harass, annoy, intimidate, or threaten any of our employees or agents.
• Attempt to bypass any measures of the Services designed to prevent or restrict access.
• Copy or adapt the Services' software.
• Except as permitted by applicable law, decipher, decompile, disassemble, or reverse engineer any of the software comprising the Services.
• Use, launch, develop, or distribute any automated system, including any spider, robot, scraper, or offline reader that accesses the Services.
• Make any unauthorised use of the Services, including collecting usernames and/or email addresses of users for the purpose of sending unsolicited email, or creating user accounts by automated means or under false pretences.
• Use the Services as part of any effort to compete with us or for any revenue-generating endeavour or commercial enterprise.
• Use the Services to advertise or offer to sell goods and services.
• Sell or otherwise transfer your profile.
• Use the Services as medical advice.
• Use the Services to track or avoid serious allergens.
• Use the Services to track or manage medical conditions.

By posting your Contributions to any part of the Services, you grant us a non-exclusive, transferable, royalty-free, worldwide licence to host, use, copy, reproduce, store, cache, reformat, translate and transmit such Contributions for the purpose of operating, providing and improving the Services. This licence continues for as long as your Contributions remain on the Services.

We do not assert any ownership over your Contributions. You retain full ownership of all of your Contributions and any intellectual property rights or other proprietary rights associated with them. We are not liable for any statements or representations in your Contributions.

We have the right, in our sole and absolute discretion, to edit, redact, or otherwise change any Contributions, to re-categorise any Contributions, and to pre-screen or delete any Contributions at any time and for any reason, without notice. We have no obligation to monitor your Contributions.

Use licence

If you access the Services via the App, we grant you a revocable, non-exclusive, non-transferable, limited right to install and use the App on wireless electronic devices owned or controlled by you, strictly in accordance with these Legal Terms. You shall not: (1) except as permitted by applicable law, decompile, reverse engineer, disassemble, attempt to derive the source code of, or decrypt the App; (2) make any modification, adaptation, improvement, enhancement, translation, or derivative work from the App; (3) violate any applicable laws, rules, or regulations in connection with your access or use of the App; (4) remove, alter, or obscure any proprietary notice posted by us or the licensors of the App; (5) use the App for any revenue-generating endeavour, commercial enterprise, or other purpose for which it is not designed or intended; (6) make the App available over a network or other environment permitting access or use by multiple devices or users at the same time; (7) use the App for creating a product, service, or software that is competitive with or a substitute for the App; (8) use the App to send automated queries to any website or to send any unsolicited commercial email; or (9) use any proprietary information or any of our interfaces or other intellectual property in the design, development, manufacture, licensing, or distribution of any applications, accessories, or devices for use with the App.

Apple and Android devices

The following terms apply when you use the App obtained from either the Apple App Store or Google Play (each an 'App Distributor'): (1) the licence granted to you for our App is limited to a non-transferable licence to use the application on a device that utilises the Apple iOS or Android operating systems, in accordance with the usage rules set forth in the applicable App Distributor's terms of service; (2) we are responsible for providing any maintenance and support services with respect to the App, and you acknowledge that each App Distributor has no obligation whatsoever to furnish any maintenance and support services; (3) in the event of any failure of the App to conform to any applicable warranty, you may notify the applicable App Distributor, and the App Distributor may refund the purchase price, if any, and to the maximum extent permitted by applicable law will have no other warranty obligation whatsoever with respect to the App; (4) you represent and warrant that you are not located in a country that is subject to a US government embargo or designated as a 'terrorist supporting' country, and that you are not listed on any US government list of prohibited or restricted parties; (5) you must comply with applicable third-party terms of agreement when using the App; and (6) you acknowledge and agree that the App Distributors are third-party beneficiaries of the terms and conditions in this mobile application licence, and that each App Distributor has the right to enforce them against you as a third-party beneficiary.

We reserve the right, but not the obligation, to: (1) monitor the Services for violations of these Legal Terms; (2) take appropriate legal action against anyone who, in our sole discretion, violates the law or these Legal Terms; (3) refuse, restrict access to, limit the availability of, or disable any of your Contributions; (4) remove from the Services or otherwise disable all files and content that are excessive in size or are in any way burdensome to our systems; and (5) otherwise manage the Services in a manner designed to protect our rights and property and to facilitate the proper functioning of the Services.

We care about data privacy and security. Please review our Privacy Policy. By using the Services, you agree to be bound by our Privacy Policy, which is incorporated into these Legal Terms. Our Privacy Policy explains where your data is processed, including any processing carried out by third parties outside the United Kingdom.

We respect the intellectual property rights of others. If you believe that any material available on or through the Services infringes upon any copyright you own or control, please notify us at contact@shpshp.dev (a 'Notification'). A copy of your Notification may be sent to the person who posted or stored the material. Please be advised that you may be held liable for damages if you make material misrepresentations in a Notification.

These Legal Terms shall remain in full force and effect while you use the Services. Without limiting any other provision of these Legal Terms, we reserve the right to, in our sole discretion and without notice or liability, deny access to and use of the Services to any person for any reason, including for breach of any representation, warranty, or covenant contained in these Legal Terms or of any applicable law or regulation. We may terminate your use or participation in the Services or delete your account and any content or information that you posted at any time, without warning, in our sole discretion.

If we terminate or suspend your account for any reason, you are prohibited from registering and creating a new account under your name, a fake or borrowed name, or the name of any third party. In addition to terminating or suspending your account, we reserve the right to take appropriate legal action.

We reserve the right to change, modify, or remove the contents of the Services at any time or for any reason at our sole discretion without notice. We have no obligation to update any information on our Services.

We cannot guarantee the Services will be available at all times. We may experience hardware, software, or other problems or need to perform maintenance related to the Services, resulting in interruptions, delays, or errors. You agree that we have no liability for any loss, damage, or inconvenience caused by your inability to access or use the Services during any downtime or discontinuance. Nothing in these Legal Terms will be construed to obligate us to maintain and support the Services or to supply any corrections, updates, or releases.

These Legal Terms may change. Material changes will be announced in the app or by email.

Reminders. Reminders are scheduled and shown by your own device, and we cannot guarantee that any reminder will appear. A reminder may be delayed or missed if your device is switched off, out of battery, in a focus or do-not-disturb mode, if notifications for Shipshape are turned off, or if your operating system delays or withholds it. Reminders are a prompt to help you build a habit and must not be relied on for anything where a missed prompt would matter — in particular, do not use them to remind you to take medication or to manage any medical condition.

These Legal Terms are governed by and interpreted in accordance with the laws of Northern Ireland, and the use of the United Nations Convention of Contracts for the International Sales of Goods is expressly excluded. Emit Technologies Ltd and yourself both agree to submit to the non-exclusive jurisdiction of the courts of Northern Ireland.

If you are a consumer, you additionally possess the protection provided to you by mandatory provisions of the law of your country of residence, and you may bring proceedings to enforce your consumer protection rights in the country in which you reside.

If you have a complaint, please contact us at contact@shpshp.dev in the first instance and we will try to resolve it with you directly.

If you are resident in the EU, the European Commission provides information on consumer redress, including a list of dispute resolution bodies by country.

There may be information on the Services that contains typographical errors, inaccuracies, or omissions, including descriptions, pricing, availability, and various other information. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update the information on the Services at any time, without prior notice.

The Services are provided on an as-is and as-available basis. You agree that your use of the Services will be at your sole risk. To the fullest extent permitted by law, we disclaim all warranties, express or implied, in connection with the Services and your use thereof, including the implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We make no warranties or representations about the accuracy or completeness of the Services' content or the content of any websites or mobile applications linked to the Services, and we assume no liability or responsibility for any (1) errors, mistakes, or inaccuracies of content and materials, (2) unauthorised access to or use of our secure servers and/or any personal information stored therein, (3) any interruption or cessation of transmission to or from the Services, (4) any bugs, viruses, Trojan horses, or the like which may be transmitted to or through the Services by any third party, and/or (5) any errors or omissions in any content and materials or for any loss or damage incurred as a result of the use of any content posted, transmitted, or otherwise made available via the Services.

We do not warrant, endorse, guarantee, or assume responsibility for any product or service advertised or offered by a third party through the Services or any hyperlinked website, and we will not be a party to or in any way be responsible for monitoring any transaction between you and any third-party providers of products or services.

This section is subject to the section 'Liability we do not exclude' below.

Liability we do not exclude

Nothing in these Legal Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for any breach of the terms implied by section 12 of the Sale of Goods Act 1979, or for any other liability which cannot lawfully be limited or excluded. Nothing in these Legal Terms affects your statutory rights as a consumer. Where any provision of these Legal Terms purports to exclude or limit such liability, it does not apply.

Other liability

Subject to the paragraph above, in no event will we or our directors, employees, or agents be liable to you or any third party for any indirect, consequential, exemplary, incidental, special, or punitive damages, including lost profit, lost revenue, loss of data, or other damages arising from your use of the Services, even if we have been advised of the possibility of such damages.

Subject to the paragraph above, our total liability to you for any cause whatsoever and regardless of the form of the action will at all times be limited to the amount paid, if any, by you to us during the six (6) month period prior to any cause of action arising.

Some laws do not allow limitations on implied warranties or the exclusion or limitation of certain damages. If these laws apply to you, some or all of the above disclaimers or limitations may not apply to you, and you may have additional rights.

You agree to defend, indemnify, and hold us harmless, including our subsidiaries, affiliates, and all of our respective officers, agents, partners, and employees, from and against any loss, damage, liability, claim, or demand, including reasonable legal fees and expenses, made by any third party due to or arising out of: (1) your Contributions; (2) your use of the Services; (3) your breach of these Legal Terms; (4) any breach of your representations and warranties set forth in these Legal Terms; (5) your violation of the rights of a third party, including intellectual property rights; or (6) any overt harmful act toward any other user of the Services. Notwithstanding the foregoing, we reserve the right, at your expense, to assume the exclusive defence and control of any matter for which you are required to indemnify us, and you agree to cooperate with our defence of such claims. We will use reasonable efforts to notify you of any such claim upon becoming aware of it.

This section does not apply where you are acting as a consumer, to the extent that applying it would be inconsistent with your statutory rights.

We will maintain certain data that you transmit to the Services for the purpose of managing the performance of the Services, as well as data relating to your use of the Services. Although we perform regular routine backups of data, you are responsible for all data that you transmit or that relates to any activity you have undertaken using the Services. Subject to the section 'Liability we do not exclude' and to your rights under data protection law, we shall have no liability to you for any loss or corruption of any such data.

Visiting the Services, sending us emails, and completing online forms constitute electronic communications. You consent to receive electronic communications, and you agree that all agreements, notices, disclosures, and other communications we provide to you electronically, via email and on the Services, satisfy any legal requirement that such communication be in writing. You agree to the use of electronic signatures, contracts, orders, and other records, and to electronic delivery of notices, policies, and records of transactions initiated or completed by us or via the Services.

These Legal Terms and any policies or operating rules posted by us on the Services constitute the entire agreement and understanding between you and us. Our failure to exercise or enforce any right or provision of these Legal Terms shall not operate as a waiver of such right or provision. These Legal Terms operate to the fullest extent permissible by law. We may assign any or all of our rights and obligations to others at any time. We shall not be responsible or liable for any loss, damage, delay, or failure to act caused by any cause beyond our reasonable control. If any provision or part of a provision of these Legal Terms is determined to be unlawful, void, or unenforceable, that provision or part of the provision is deemed severable and does not affect the validity and enforceability of any remaining provisions. There is no joint venture, partnership, employment or agency relationship created between you and us as a result of these Legal Terms or use of the Services.

In order to resolve a complaint regarding the Services or to receive further information regarding use of the Services, please contact us at:

Emit Technologies Ltd
Registered in Northern Ireland, company number NI725893
contact@shpshp.dev

Emit Technologies Ltd · Last updated 8 September 2026